Identity 
Div.

Div.

Div. is a clothing, sneaker and hardware boutique. With two multi-brand stores it’s one of the eye-catchers in the upcoming Javastraat in Amsterdam East.
The name Div. stands for ‘diverse’, and is commonly used as an abbreviation on store and small restaurant signs. For the logo I’ve made is a reference to Dutch store sign painting. It’s bold character let’s it stand out on a shopper and so Div. now is a common image in the streets of Amsterdam East.