jeen berting
De Goede Zaak

art direction
graphic design

Stop the dirty lobby!

Environmental protection agency Milieudefensie and campaign agency De Goede Zaak are fighting the lobby that aims to green wash polluting energy companies by putting them on a EU sustainable companies shortlist. They came up with the metaphor of the cuckoo cub to tell this story. I transformed this image into a short film of a dirty cuckoo egg that pollutes its nest. The fresh green eggs represent genuine green initiatives.