As part of a creative team at Door Creative Studio, I was responsible the identity design, design and art direction for a brand new food and retail formula for high traffic locations. The first pilot was opened at a gas station location near Rotterdam, where we build a whole new shop from scratch. The main concept was to make people enjoy a pit stop again by providing a pleasant space where the focus is on good food and quality products. 'Let the product shine, let the customer unwind'. These were the main starting points for the over all design, and also implemented in the graphic design.
